At Infinite Performance, I am committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy outlines how I collect, use, store, and protect your data in accordance with the General Data Protection Regulation (GDPR).

1. Who We Are

Infinite Performance is operated by David McNamara, a certified personal trainer providing online coaching and fitness programmes.
Email: Dave.infiniteperformance@gmail.com

2. What Data I Collect

I only collect personal information that you voluntarily provide. In most cases, this is limited to:

  • Email address

  • Phone number

  • Name

  • Credit/debit card details (note: typically collected via a secure third-party processor, not stored by you)

  • Billing information

  • Transaction history (This data is typically collected through sign-up forms, contact forms, or programme registration pages.)
    IP address

  • Browser type and version

  • Device type and operating system

  • Pages visited, time spent, and click activity

  • Referring website or search engine

  • Cookies and similar tracking technologies

  • Emails sent to you

  • Customer support chat messages

  • Feedback, surveys, or forms

  • Photos, videos, or files

  • Comments or messages

  • Reviews or testimonials

  • Profile information (e.g., name, profile picture, username)

  • Engagement metrics (e.g., email opens, clicks)

  • Interaction with advertisements or campaigns

  • Behavioral data collected for personalization

3. How I Use Your Information

Your email address is used solely for the purpose of:

  • Sending fitness-related content, updates, and resources

  • Sharing information about Infinite Performance services, offers, and programme launches

  • Providing customer support or responding to enquiries

I do not collect unnecessary data, nor do I share, sell, or rent your personal information to third parties.

4. Legal Basis for Processing

I process your personal data based on the following lawful grounds:

  • Consent — when you opt in to receive marketing communications

  • Legitimate interest — to communicate with you regarding services you’ve expressed interest in

You may withdraw your consent at any time by clicking the unsubscribe link in our emails or contacting us directly.

5. Data Storage and Security

Your information is stored securely using third-party platforms such as Mailchimp, which comply with relevant data protection laws and implement appropriate security measures.

I take reasonable steps to protect your data from unauthorised access, disclosure, or misuse.

6. Data Retention

I retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. If you unsubscribe or request deletion, your data will be removed promptly and securely.

7. Your Rights Under GDPR

You have the right to:

  • Access the personal data I hold about you

  • Request correction or deletion of your data

  • Withdraw consent to marketing communications

  • Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your rights have been violated

8. Cookies

My website may use cookies to improve user experience, analyse website traffic, or support advertising efforts. You will be prompted to manage your cookie preferences upon visiting the site.

9. Contact Me

If you have any questions about this Privacy Policy or would like to exercise your data rights, please contact:

Email: Dave.infiniteperformance@gmail.com